SMB SITES

FREE SMALL-BUSINESS WEBSITE CHECK

See what your homepage is making people work out.

Enter your website and we’ll check the basics that affect clarity, trust, mobile use and the path to enquiry.

  • Plain-English findings
  • Your three priorities first
  • Results shown here and emailed to you

This is an automated first pass, not a promise about rankings, accessibility compliance or future enquiries.

Prefer to check it yourself? Use the 12-point homepage checklist.

START THE CHECKIt usually takes less than a minute.

We use the URL to run this check and the email address to deliver it. Marketing permission is separate and optional. We don’t log in, submit forms or make changes to the website.

WHAT THIS FIRST PASS COVERS

Useful signals, explained without the jargon.

  1. 01
    Clarity

    Can a visitor quickly work out what the business does and who it helps?

  2. 02
    Trust

    Are useful proof, contact details and ownership signals visible?

  3. 03
    Mobile use

    Does the page provide a sensible viewport and usable contact path?

  4. 04
    Search foundations

    Are the title, description, heading structure and crawl signals in place?

DO IT YOURSELF — NO EMAIL NEEDED

The 12-point small-business homepage check

Can a potential customer understand, trust and contact your business?

Open your homepage on your phone. Work through these questions in order and choose Yes, Not quite or No.

Do not redesign anything yet. Stop at the first question you cannot answer with a confident Yes. That is the first thing to fix.

This is a practical homepage review, not an SEO, security, accessibility or legal audit. It cannot predict rankings, enquiries or conversion.

Can someone tell what you do in five seconds?

Read only the first main heading.

It should say what the business does in language a customer would use. A slogan such as “Quality without compromise” might sound polished, but it does not tell anyone whether you are an electrician, accountant or physio.

Good enough when: A stranger could describe the service after reading the heading once.

Fix first: Replace the slogan with a plain description of the main service. The clever line can live underneath it.

Your answer to question 1: Can someone tell what you do in five seconds?
Does it say who you help or where you work?

A visitor should not have to hunt through the footer to discover whether you serve homeowners, commercial clients, NDIS participants or businesses in Perth.

Good enough when: The right customer can quickly recognise that the business serves people like them, in their area.

Fix first: Add one short line beneath the main heading naming the customer, service area or both.

Your answer to question 2: Does it say who you help or where you work?
Is there one obvious next step?

Call. Request a quote. Book an appointment. Visit the shop. Pick the action that matters most.

When five buttons compete for attention, none of them feels like the next step.

Good enough when: You can point to the main action without thinking.

Fix first: Choose one primary call to action and repeat it consistently down the page.

Your answer to question 3: Is there one obvious next step?
Can a phone visitor take that step without hunting?

A customer may be using the website on a narrow screen. Test yours with one hand.

Good enough when: The main button is visible early, easy to tap and does what it says.

Fix first: Put a useful action near the top. If calls matter, make the phone number tappable. If enquiries need details, use a short form.

Your answer to question 4: Can a phone visitor take that step without hunting?
Does the page show real evidence?

“Reliable service” is a claim. A recognisable project, named qualification, accurate review or photograph of the people doing the work is evidence.

Good enough when: The page gives a cautious customer a concrete reason to believe the business is legitimate and capable.

Fix first: Add the strongest real proof you are allowed to publish. Do not invent numbers or pad the page with generic badges.

Your answer to question 5: Does the page show real evidence?
Are the important services easy to scan?

Customers often arrive with a specific job in mind. They should not have to read a company history to find out whether you do it.

Good enough when: The core services are visible in customer language and link to more detail where that detail is useful.

Fix first: List the main services clearly. Remove internal terminology a customer would not search for or understand.

Your answer to question 6: Are the important services easy to scan?
Does the copy answer the first sensible objections?

The exact objections depend on the business. Common ones include location, availability, process, qualifications, price structure and whether a certain kind of job is handled.

Good enough when: The page answers the questions you repeatedly hear before an enquiry.

Fix first: Write down the three questions customers ask most often. Answer them plainly on the page.

Your answer to question 7: Does the copy answer the first sensible objections?
Is it obvious what happens after someone gets in touch?

People hesitate when the next step feels uncertain. They may wonder whether a form starts a sales chase, whether a call is only for emergencies or how long a quote takes.

Good enough when: The visitor knows what they are requesting and what the business will do next.

Fix first: Add one honest sentence beside the call to action. For example: “Send the job details and we’ll contact you to arrange a suitable time.”

Your answer to question 8: Is it obvious what happens after someone gets in touch?
Is the enquiry form asking only for what you need now?

A first enquiry is not a customer onboarding form.

Good enough when: Every required field is necessary to understand or respond to the enquiry.

Fix first: Remove questions that can wait for the conversation. Keep labels clear and make optional fields genuinely optional.

Your answer to question 9: Is the enquiry form asking only for what you need now?
Is the page comfortable to read?

Look for tiny text, long slabs of copy, weak contrast, centred paragraphs and headings that all look the same.

Good enough when: You can skim the page on a phone and still understand the story.

Fix first: Shorten paragraphs, strengthen headings and increase the type size before adding more decoration.

Your answer to question 10: Is the page comfortable to read?
Does the website feel like this business?

A dentist, a café and an earthmoving contractor should not all sound and look interchangeable.

Good enough when: The words, images and overall feel match the work, customers and personality of the real business.

Fix first: Replace generic stock photos and broad claims with recognisable work, people, places and details.

Your answer to question 11: Does the website feel like this business?
Have you tested the whole path yourself?

Do not assume the phone number, form or confirmation message works.

Good enough when: You have completed the main action on your own phone and received the call, email or booking exactly as a customer would.

Fix first: Run one real test. Check the submission, notification, reply path and what the visitor sees after completion.

Your answer to question 12: Have you tested the whole path yourself?

WHAT TO FIX FIRST

Fix the first No or Not quite. Then work down the page again.

There is little value polishing the form if visitors cannot tell what the business does.

Want technical signals too? Run the automated check above.

Want a human second look?

Getting visits but few calls? Diagnose the enquiry path.

Want a human to shape the better version?

Show us the business. We’ll show you the first homepage direction.

YOUR FIRST LOOK

Show me your business.

Tell us what you do, where you work and who you want to reach. We’ll use it to shape the first homepage direction so you can judge the work before committing.